I love July because it marks the beginning of a beautiful time where companies have new releases left, right and center. One of the most exciting releases in my opinion is the Maybelline Vivid Matte Liquid* lip colours.

Vivid Matte Liquid is a part of the Maybelline Colorsensational range and I can definitely see why. Every single shade is incredibly pigmented and applies evenly. This isn't the type of situation where you have some great shades and a couple eh ones, they're all great.

Like many of you, the word 'matte' seems a little scary to me. Matte lip products and myself don't really go hand in hand, especially in winter. My lips crack like crazy and I'm always worried of lip products being flakey.  This is pretty much why I barely own any.

On the other hand, the Vivid Matte's range and I actually get a long really well. One thing that I really like about these products is that they are versatile. I've done a variety of swatches to help show this. But as you can see, you have a choice.

If you love the colours but you aren't a fan of matte lips, apply the product on thickly. The formula won't dry matte, and you can wear it as a very pigmented gloss. To try and achieve a matte lip look, I'd suggest applying a thin layer of the product. Even then however, I don't think that this product dries completely matte, so keep that in mind.

They feel quite smooth and nourishing on the lips, so there is definitely no dry flakiness to be seen. It's currently winter and you'd be glad to know they aren't settling in my lip cracks. I think that Maybelline is actually doing a really good job at making their matte / semi-matte products feel comfortable. For example, I also loved their Colour Sensational Creamy Mattes range, which they launched earlier this year. If you're curious about the creamy matte lipstick range, I have a full swatch and review post here.

One of the sad things about this product is transferring. For example, when eating I definitely encounter a fair bit of transfer trouble. At an event I was eating macaroons and the lip colour was moving around the place to my fingers and also the macaroon. You will need to reapply after eating or drinking.

My two favourite shades are 45 Posessed Plum and 50 Nude Thrill.

You can find the Maybelline Vivid Matte Liquid Lip Colours in Coles and Woolworths. They are also currently being rolled out in Priceline. If you can, try get into Priceline and swatch them on your hands. See how you can pick either a matte or semi matte finish, and fall in love with the formula like I have.

What do you think of Maybelline's Vivid Mattes?
What's one of the most exciting launches for the next half of the year for you?

*Products marked with an asterisk have been provided for editorial consideration. For more information, please read my disclaimer.



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